iPhone Case on Display

That’s it! After one full year of analysis, design, build, test, re-build and re-test… our iPhone case has finally made it to this exclusive place in the motorcycle world also known as a glass cupboard. There, it sits close to other big names in the industry like Sidi and, incidentally, the fire extinguisher too.

Boy, it’s been a long journey. The late nights are expected but it’s the white sheet of paper in front of you that really gets you. Shall we invest? Is it going to work? Is this the best way to go about it? There was a lot to be learned. And a lot did we learn.

Thankfully, there’s been a number of people helping us along the way. Feridax, the UK leading distributor, in particular, who instead of sneering at us, showed a tremendous amount of support. They even showed us how to compute the gross margin when we got it wrong…

And this, in my opinion, says a lot about the motorcycle industry and indeed the motorcycle community in that it is a world born of passion where the norm is to try and help each others. This is also why Twisty Ride – the motorcycle journey planner – exists in the first place.

Feridax showroom


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